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A lot of people tend to end up in careers that they no longer enjoy. Or they initially choose them for financial stability. What if, in an alternate dimension, you were able to have a job that you love doing, could get paid for it, and it didn’t feel like a burden? What if we told you that there’s no need to wait for a portal to open up for you to be able to get a job like this NOW? Whether you are thinking of switching fields, jobs, or companies, it takes a brave soul to restart your career path, and we applaud you for taking the first step to help you navigate this new journey.
The Thrill of Purpose-Filled Work
When you’re working the right job, it no longer feels like a means to get by. Instead, it’s something you look forward to doing. It’s like waking up and realizing you’re not just reaching for your dreams; you’re achieving them too. You are looking for a purpose-filled job when you look for satisfaction in your work, and we know that this is entirely possible because we have helped over 16,000 individuals do just that.
Unleashing the Power of LinkedIn Profiles
Your Gateway to Career Opportunities
You may wonder, “What is the best way to kickstart this exciting career change?” Cue the drumroll, please (pause for effect)… LinkedIn! Yes, that magical platform where dreams of networking come true. Every 7 seconds, somebody gets hired on LinkedIn. It’s like the fairy godmother of job opportunities, and Forbes Magazine reported that 95% of recruiters use LinkedIn. If that hasn’t convinced you to look up the site, I don’t know what will! Your eyes should be inflating into heart balloons! Maybe a LinkedIn genie pops up on your screen and grants you three job wishes? (Disclaimer: While we do not have a genie, we do have a Super Julie Braun, and that is as close as it gets)!
Crafting an Irresistible LinkedIn Profile
To maximize LinkedIn for job seeking – you absolutely MUST have an up-to-date and attractive profile where your accomplishments and achievements are being marketed to recruiters in top presentation form. This may be new information for some so don’t worry, we’ll tell you exactly how to approach this!
The Reality Behind the Profile Photo
First things first, let’s talk about photos. While you may think it irrelevant to what acts as a resume, your headshot is seen before your profile is read. That’s why you want to add a profile photo. It’s necessary for your profile image to be a professional headshot of you so you can show recruiters that you’re serious about opportunities. This means no beach photos, selfies, or group pictures. You should dress up and take a clear photo of your head and shoulders. Think of it as your professional “Glamour Shot.”
Elevate It Further
Additionally, you have to pick out a cover photo that represents what you do and your position. For example, if you are developing a career as a Multi-Media Writer, you should choose an image that demonstrates “Multi-Media Writer.” Your cover photo should be a PNG with dimensions 1584 x 396 pixels. While black-and-whites of the Golden Gate Bridge are cool, unless you’re a bridge builder, keep those images on your Instagram. You are striving to be an attention-grabber, anyone who comes across your profile should be captivated and interested in what you have to say.
The headline is one of the first aspects that will hook a recruiter and a good one has four important elements:
- What do you do?
- Who do you serve?
- The position you have/desire
- A Secondary Title/Personal Message. Overall, you want a straightforward headline that also adheres to the 120-character limit. An amazing way to get noticed on LinkedIn is to use keywords and buzzwords on your profile. You can find these by searching “keywords for (name of the position you desire) resume” and try to incorporate some on your account. Because who doesn’t love a good buzzword bingo when it comes to job hunting?
Some optional, but incredible, tips to make your profile stand out is using Amptek Productions to convert your headshot into a video. You can also use Canva to easily create graphics for your cover image. Remember, your LinkedIn should serve as a billboard advertisement for you.
Navigating LinkedIn: Do’s and Don’ts
Open to Work Banner and Customizing your LinkedIn URL
Now that the initial step of setting up your LinkedIn has been done, it’s time to talk about the do’s and don’ts on your profile. You DON’T want to use the Open to Work Banner on your profile picture. Employers are not on the lookout for these keywords, and you’ll be missing out on a lot of recruiters as a result. You SHOULD create a tiny LinkedIn URL, which you can edit in the public profile settings page near the pencil icon to make it easier for your name to come up in searches, and for recruiters to view your profile.
The next step can be intimidating – connecting with 500 people. On the bright side, you can make 100 connections per week to achieve this goal. LinkedIn’s algorithms specifically push the profiles with 500+ connections, which helps you have a higher chance of getting noticed. Recruiters get thousands of applications for their job positions, and logistically they can’t read every individual’s resume – they are more likely to read someone who’s established on LinkedIn! Let’s jump in by clicking the “My Network” Subpage on the top right of the page. You can view people who are in your field or in the field you desire to transition into. You might also see some familiar faces from your past employers or those who went to school with you. It’s like a virtual high school reunion, without the constant reminders of that one time you had bangs.
You can connect with anyone, don’t hyperfocus on their title or company. The goal is to max out your requests to connect on LinkedIn. When you get this “LinkedIn Warning” that tells you you’ve reached the limit for the day – you’ve done a great job! Congrats! Another awesome way to find more connections is to join our Private LinkedIn Membership Community which is on the Home Page of our course. In the community, you can make a post talking about your goal to make 500 connections, and people will connect and support you. It’s like being a part of an exclusive club, but instead of a secret handshake, you just have to click “Connect.”
Crafting your LinkedIn Narrative
Using the Pixar Formula – About Section
Now, we want you to expand on your personal journey. The ‘About’ section on your LinkedIn is where a lot of the magic happens. This additional section helps you rank in searches, and the higher you rank – the more views your profile gets. We want you to utilize the Pixar Formula – a formula to help you summarize your story in an inspiring way. The Pixar formula is structuring your section this way,
- “Once upon a time…”: This is where you get to introduce your story to recruiters. Tell them where it starts off, what age/year, and the setting.
- “Every day…” : Here you get to describe your former day- day before you decided to change careers. Let them know how you felt briefly, and describe what role you were in, and your daily obligations.
- “One day…” : Now this is where you transition to the present day. What happened that propelled your decision for a career change. What sparked your interest?
- “Because of That…”: After you tell recruiters what sparked your interest – you have to tell them what the interest is!
- “And Because of That…”: Here you get to describe what you had to do to get where you are now and then…
- “Until Finally…” : Tell recruiters what you are doing now! What role are you in? Why does it matter? Where do you want to go from here?
These stories are meaningful in showing your recruiter that you’re more than a resume file. You have depth to your character, and a lengthy exposition to your life, it is important that someone viewing your profile can understand this. Your life is a lengthy chapter book and you want to summarize it and stick a blurb in your About section. You want to grab the attention of the viewer while including a where, when, and what! Introduce yourself with a life-changing moment to hook your reader onto your journey.
Make sure you’re on the right track when using keywords. Search up keywords related to your desired profession and also find out what’s typically expected in the role. The keywords make it easier to find your profile when recruiters search for them. Find out your expectations for the role and show them that you have exactly what they are looking for. Looking at job postings is a great way to do this. More importantly, keep updating your profile and researching new trends in what employers are looking for, and make sure that your account reflects that. Don’t overuse your keywords, as it can come off as disingenuous. You’re just trying to add a few so the algorithm picks your account up. Sprinkle the right amount of seasoning on your profile to enhance the flavor, not to drown it out. Just a few touch-ups should suffice!
Showcasing Your Professional Journey
The STAR Method
The last tip we have is for your experience section. To showcase your talents, experiences, and hobbies to recruiters, you’ll want to use the STAR (Situation, Task, Action, Result) method. It has nothing to do with Hollywood, but you should still shoot for the stars! The first part of STAR, situation, does not mean an issue, you have to describe your setting and what you were doing. For example, if you were working on a project at your former company describe your position, what you usually did.
The Task aspect of STAR, is where you go into great detail of what you were assigned/what was expected of you. Be sure to list your responsibilities and what role you played within the dynamics of a team as well. This leads into the next part, Action. This is the beginning of the end of your story, where you describe your achievements and what you were able to accomplish. It’s also impressive if you went above and beyond your obligations and did something, because it shows recruiters you were passionate about the role, so don’t be afraid to include it! Think of it as writing the plot twists of your professional journey – with you as the hero, of course.
One of the most important parts of this is the Results, how did your contributions impact the entire mission? Describe the positive net effects from your cause. It’s like telling the recruiter, “I didn’t just complete tasks; I orchestrated a symphony of success, and the results were music to everyone’s ears.”
And there you have it! Congratulations on transforming your LinkedIn profile from a dusty old resume to a sparkling beacon of professional awesomeness. You’re ahead of the curve and in great shape if you have a professional profile picture, a good description, a custom LinkedIn URL, 500+ connections, and utilize the PIXAR and STAR methods.
So go forth, connect, dazzle with your STAR-studded experiences, and remember, even if LinkedIn doesn’t have a “Hire Me Now” button yet, your profile is practically shouting “I’m the professional you’ve been searching for!” Good luck on your career adventure, and may the job offers be ever in your favor.
Have a Super Day!
Nidhi Sunil is a former Comedy Content Writer at Super Purposes.